The shade promotion to end all others was Revlon's Fire and Ice, in the fall of 1952. All quoted areas below are from Tobias’ text, which I have made every effort to back up independently.
When Tobias was writing this biography in the early 1970s, most of the key players were still alive and working-and willing to provide (at times contradictory) interviews about its development. Named after the makeup shade of this legendary campaign, Fire and Ice explores in detail its creation and roll-out. To explore Revlon’s most famous color promotion and advertising campaign, I am leaning on Andrew Tobias’ biography of Charles Revson.
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